PNG, SVG, AI, EPS, PDF: which logo file to use for your website, printing, signage, and merchandise, and how to get one if you only have a JPG.
PNG and JPG files are raster images: grids of coloured pixels. Enlarge them and they turn blurry or blocky. Vector files such as SVG, AI, EPS, and vector PDF store shapes as mathematical paths, so they stay sharp at any size.
An SVG logo is sharp on every screen, including high-resolution phones, and is usually much smaller than an equivalent PNG, which helps pages load faster. It can also change colour with CSS, which is useful for dark and light themes.
Printers, signboard makers, embroidery shops, and laser cutters usually ask for AI, EPS, or PDF. These formats keep the artwork editable and let the vendor scale it to a shopfront or shrink it to a business card without losing quality.
Automatic converters are tempting but usually produce rough edges, extra points, and shifted colours that show up in print. Redrawing the logo by hand gives clean curves, exact colours, and a small file you can use everywhere.
Once you have a good vector master file, every other format — PNG for social media, SVG for the website, PDF for the printer — can be exported from it.
Want this handled for you?
See how the image to svg service works, or send a short request and get a fixed quote.