How to claim your business in ChatGPT

In November 2026, OpenAI introduced Businesses in ChatGPT in beta. It has two parts. Business Hub lets an owner claim their business, update its details, add product feeds with pricing and availability, and see aggregated insights such as mentions, website clicks, and the topics where their website is cited.

Business Agents let eligible businesses publish an AI assistant that customers can choose to chat with from the business's ChatGPT profile, to ask about products, services, and policies.

Claiming depends on where your business is, what kind of business it is, and whether OpenAI supports verification in that market. At launch, local stores and restaurants could only claim existing US listings, and Business Agents were limited to eligible US ecommerce and online service businesses with a website.

If you are outside the US, it is still worth checking Business Hub: availability is expanding, and the preparation below helps either way.

In Business Hub you search for your business, select the matching listing, and confirm the ChatGPT account that will manage it. OpenAI then verifies your connection through a business phone number, email, website domain, or Shopify account, depending on the business.

After the claim is approved, the person managing the listing completes a separate identity check before they can publish changes, connect a product feed, see insights, or create an agent. A blue check appears once that is approved.

ChatGPT still relies heavily on what it can read on the web. Clear service or product pages, accurate prices and policies, an FAQ written in customers' words, structured data, and a plain summary of your business all make it easier for ChatGPT to describe you correctly and link to you.

Keep the same name, address, phone number, and description everywhere: your website, Google Business Profile, social profiles, and Business Hub. Inconsistent details are a common reason AI tools describe a business wrongly.

OpenAI made claiming a profile and publishing a Business Agent free at launch, and has said it may charge in the future. Businesses can also pay to sponsor their Business Agent through ChatGPT Ads, which are labelled separately from ChatGPT's own answers.